Our Operational Manager program is designed to equip students with the knowledge and skills to succeed in a rapidly changing and increasingly globalised marketplace.
This program offers comprehensive training in international marketing strategies, including market research. Our curriculum emphasises practical learning, real-life case studies and industry links to ensure that graduates are prepared to lead marketing efforts in an international context.
2 years, full time
23, Vincenzo Dimech Street, Floriana, Malta
Case study at the end of the block, mid-term written report, group project, continuous assessments.
Year 1 – 12000 Euro *scholarship applicable
Year 2 – 6000 Euro
Ascencia La Defense, member of the College de Paris, Paris, France
Higher Education Programme
Analysis & deployment of the company’s overall strategy
Management of the activities of the operational unit
Managing digital transformation
Monitoring, forecasting & public relations
Management of people & organizations
Bachelor’s degree or graduate degree in humanities, sciences, human resources, organisational behaviour, business, administration, management, communication, journalism, psychology, arts or a related field.
Minimum 180 ECTS at MQF Level 6 previously acquired at a Higher Education institution.
Outstanding written and oral communication skills.
A minimum of one year of work experience in a business environment will be considered as an asset.
After graduating from our Ms in International Marketing program, graduates will be prepared for a wide range of career opportunities in the global marketplace. Graduates of this program will have a comprehensive understanding of the principles and practices of international marketing. In addition, they will be equipped with the skills and knowledge to lead operational teams, develop and execute marketing strategies, and create innovative solutions to real-world marketing challenges.
Block 1 – 300 (Contact Hours : 60 | Self-Study : 226 | Supervised, Placement and Tutorials : 5 | Assessment : 9).
Block 2 – 750 (Contact Hours : 150 | Self-Study : 541 | Supervised, Placement and Tutorials : 5 | Assessment : 54).
Block 3 – 750 (Contact Hours : 150 | Self-Study : 541 | Supervised, Placement and Tutorials : 5 | Assessment : 54).
Block 4 – 550 (Contact Hours : 110 | Self-Study : 373 | Supervised, Placement and Tutorials : 5 | Assessment : 62).
Block 5 – 550 (Contact Hours : 110 | Self-Study : 373 | Supervised, Placement and Tutorials : 5 | Assessment : 62).
a) Provide consultation advice on the nature of international marketing and its key components and limitations in relation to a client’s business.
b) Spearhead the creation of international marketing content in line with client requirements.
c) Manage international campaign feedback and provide summary reports which include campaign results analysis.
d) Sign-off on decision-making required for international marketing processes within a business.
e) Proficiently lead cross-functional teams and manage projects in international marketing, working efficiently with colleagues from different cultural and professional backgrounds.
f) Spearhead research on developing international marketing strategies specifically the new regional audience that is being targeted.
g) Proficiently manage and develop a brand in different markets ensuring consistency and effectiveness across different cultures.
h) Attentively manage budgets for international marketing campaigns to ensure that marketing initiatives are executed efficiently and cost-effectively while taking into consideration various overseas aspects such a region’s cost and standard of living.
i) Strategically monitor different marketing channels in target markets.
j) Monitor in detail the environments of international marketing, the impact of culture, the assessment of international market opportunities, the difficulties in international market research and the international marketing mix, and use these insights to strategically delineate international marketing strategies for a business/client.
k) Provide consultation advice on the range of skills necessary to develop a marketing strategy for the international market.
l) Advise leadership and cross- functional teams on how to effectively use podcast and radio style programming of effective storytelling.
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