The following module prepares students to understand and apply appropriate channels in an integrated marketing mix according to the needs of the organisation and product. Indeed, this module provides students with skills of marketing media monitoring / analysis including the creation of reports and common media metrics of the various channels in marketing. Moving beyond media monitoring, this module shows students media data can be used to provide insights into markets and consumers’ perceptions. Students will have the opportunity to assess media data, and discern how to analyse and present the data and plan detailed, targeted marketing approaches based on these insights. Students will also be able to identify & critically assess the different media channels in use for marketing (both offline & online media) along with their respective strengths, weaknesses, limitations & current trends on both global and regional levels.
Full-time 3 months AND/OR Part-time 6 months
23, Vincenzo Dimech Street, Floriana, Malta
When it comes to assessment methods, we have included quite a variety that will allow learners with different learning styles and abilities to complete the programme successfully. Students will also have to prepare individual, and team reports and presentations, apart from written and multiple-choice examinations. In addition, they will have to prepare a thesis, and submit assignments.
Full-time: 1500 Euro* Scholarship applicable
Malta Further & Higher Education Authority
Higher Education Programme
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