Bachelor in Business Administration

1. GENERAL BUSINESS KNOWLEDGE – 10 ECTS MQF/EQF LEVEL 6

• Humanities
• Law Moot Court
• Customer & Supplier Relationship Management

2. FUNDAMENTALS PRINCIPLE OF MANAGEMENT IN A GLOBAL ENVIRONMENT – 6 ECTS MQF/EQF LEVEL 6

• Management of companies
• Management of activities
• Management of a department
• Introduction to Intercultural Management

3. FUNDAMENTALS PRINCIPAL OF ECONOMICS CONCEPTS – 3 ECTS MQF/EQF LEVEL 6

• Economic concepts and current affairs
• Philosophy of Business and Economics

4. FUNDAMENTALS PRINCIPAL OF COMMUNICATION & MARKETING DIGITAL – 10 ECTS MQF/EQF LEVEL 6

• Digital Identity
• Marketing Analysis
• Internal Communication – Professional Documents
• Marketing & External Communication

5. FUNDAMENTALS PRINCIPAL OF HUMAN RESOURCE MANAGEMENT – 5 ECTS MQF/EQF LEVEL 6

• Team management
• Human Resource Administration

6. PROFESSIONAL DEVELOPMENT – 26 ECTS MQF/EQF LEVEL 6

• Business project: Creating a product
• Professional Effectiveness Tools – This module will be conducted over two years in two blocks of 20 hours. The participant will divide up the program and the sequences according to the profile of the students.
• Open Innovation
• Customer relations study project

1. BUSINESS SKILLS – 10 ECTS MQF/EQF LEVEL 6

• Business Management
• Negotiation Techniques
• Managing Collaborative tools & ERP

2. BUSINESS ACCOUNTING – 6 ECTS MQF/EQF LEVEL 6

• Departmental Management and Budget
• Financial control of Marketing & sales activities

3. CULTURE & INTERNATIONAL BUSINESS – 4 ECTS MQF/EQF LEVEL 6

• Intercultural Management
• Corporate Culture

4. MARKETING & COMMUNICATION WITH DIGITAL TECHNOLOGY – 8 ECTS MQF/EQF LEVEL 6

• Social Media
• Introduction to Web Marketing
• Digital Communication

5. ENTREPRENEURSHIP – 4 ECTS MQF/EQF LEVEL 6

• Fundamentals principal of entrepreneurship
• Start-up & entrepreneurship

6. PROFESSIONAL DEVELOPMENT – 28 ECTS MQF/EQF LEVEL 6

• Business project : Communication campaign
• Business game
• Personal Branding
• Professional effectiveness tools
• Corporate development project

1. STRATEGIC MANAGEMENT – 3 ECTS MQF/EQF LEVEL 6

• Introduction to Business policy
• Intercultural management advanced
• Team management advanced

2. MARKETING AND COMMUNICATION IN A GLOBAL ENVIRONMENT – 6 ECTS MQF/EQF LEVEL 6

• Operational Marketing
• Strategic planning
• International Marketing
• Global communication

3. BUSINESS DEVELOPMENT – 16 ECTS MQF/EQF LEVEL 6

• Legal framework for trade and e-commerce
• Commercial performance
• Management Sales action plan
• Key accounts negotiation

4. HUMAN RESOURCES IN A GLOBAL ENVIRONMENT – 4 ECTS MQF/EQF LEVEL 6

• HRM Intercultural
• Conflict management
• HR policy

5. BUSINESS ACCOUNTING – ADVANCED – 6 ECTS MQF/EQF LEVEL 6

• Business Economic
• Business management & budget
• Financial control of business activities

6. PROFESSIONAL DEVELOPMENT – 25 ECTS MQF/EQF LEVEL 6

• Business project: Starting a Business
• Professional Development Tools
• Activity Report (as part of the company Internship)

Entry Requirements

• The applicant must hold a Baccalaureate or RNCP Level IV diploma.
• Applicants who do not hold the diploma mentioned above or qualification but have more than two years of experience in a managerial, commercial or marketing role may be admitted (at the discretion of the Training Committee).

Target Group

Students interested in marketing, human resources, management or commerce wish to advance to eventual managerial positions.

Moreover, the course targets several legal aspects therefore, students should have an interest in obtaining the legal basics which govern commerce.

Relationship to occupation

Purchase manager
Logistics manager
Supply chain
Customer marketing manager
Sales manager
Service and customer relationship manager
International business manager
Human Resource manager

Total Learning Hours 4500

Hours per module:

• General Business Knowledge – 250 (Contact Hours : 100 | Self-Study : 100 | Supervised, Placement and Tutorials : 44 | Assessment : 6).
• Fundamentals principle of management in a global environment – 150 (Contact Hours : 60 | Self-Study : 60 | Supervised, Placement and Tutorials : 22 | Assessment : 8).
• Fundamentals principal of economics concepts– 75 (Contact Hours : 35 | Self-Study : 35 | Supervised, Placement and Tutorials : 1 | Assessment : 4).
• Fundamentals principal of communication & marketing digital – 250 (Contact Hours : 90 | Self-Study : 90 | Supervised, Placement and Tutorials : 62 | Assessment : 8).
• Fundamentals principal of Human Resource Management – 125 (Contact Hours : 55 | Self-Study : 55 | Supervised, Placement and Tutorials : 11 | Assessment : 4).
• Professional Development – 650 (Contact Hours : 142.5 | Self-Study : 450 | Supervised, Placement and Tutorials : 56.5 | Assessment : 1).
• Business Skills – 250 (Contact Hours : 100 | Self-Study : 100 | Supervised, Placement and Tutorials : 44 | Assessment : 6).
• Business Accounting – 150 (Contact Hours : 60 | Self-Study : 60 | Supervised, Placement and Tutorials : 26 | Assessment : 4).
• Culture & international business– 100 (Contact Hours : 40 | Self-Study : 40 | Supervised, Placement and Tutorials : 16 | Assessment : 4).
• Marketing & Communication with Digital Technology – 200 (Contact Hours : 80 | Self-Study : 80 | Supervised, Placement and Tutorials : 32 | Assessment : 8).
• Entrepreneurship – 100 (Contact Hours : 40 | Self-Study : 40 | Supervised, Placement and Tutorials : 16 | Assessment : 4).
• Professional Development – 700 (Contact Hours : 177.5 | Self-Study : 450 | Supervised, Placement and Tutorials : 71.5 | Assessment : 1).
• Strategic Management – 75 (Contact Hours : 45 | Self-Study : 20 | Supervised, Placement and Tutorials : 4 | Assessment : 6).
• Marketing and Communication in a Global Environment – 150 (Contact Hours : 60 | Self-Study : 60 | Supervised, Placement and Tutorials : 22 | Assessment : 8).
• Business Development – 400 (Contact Hours : 130 | Self-Study : 130 | Supervised, Placement and Tutorials : 130 | Assessment : 10).
• Human Resources in a global environment – 100 (Contact Hours : 45 | Self-Study : 45 | Supervised, Placement and Tutorials : 4 | Assessment : 6).
• Business Accounting – 150 (Contact Hours : 45 | Self-Study : 45 | Supervised, Placement and Tutorials : 54 | Assessment : 6).
• Professional Development – 625 (Contact Hours : 162.5 | Self-Study : 450 | Supervised, Placement and Tutorials : 9.5 | Assessment : 3).

Year 1 – General Business Knowledge

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Identify the different legal regimes for the exercise of professional activity
2. Creating a legal structure
3. Developing a legal structure
4. Carry out a competitive analysis

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. History, Society, Economics and Politics
2. Philosophy, Science and Technology
3. Literature and Arts
4. Access to an occupation
5. Employment law
6. Criteria for selecting an occupation
7. Adapting employment
8. Protection of employment
9. Identify the issues at stake in collective bargaining – Identify the links between the various legal sources
10. Negotiated labour law
11. Contracts formation between professionals
12. Contractual relations with public entities
13. The process and path of the customer relationship
14. The commercial proposal and its follow-up
15. Commercial contracts
16. Management and follow-up of payments and reminders
17. Updating and improving the customer information system
18. Processing and follow-up of complaints
19. Research and choice of suppliers
20. Study of purchase requests
21. Search for suppliers for referencing
22. Comparison and selection of supplier offers
23. Placing orders

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Understand the multiple dimensions of problems, their historical roots and their contemporary issues
2. Understand what our era owes to ancient times
3. Understand and master the legal environment of business
4. Know the formalities and conditions of access to a profession and to a recruitment procedure

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analyse the influence of price level or its variation on the decisions of economic agents
2. Justify the choice of a structure adapted to a given situation
3. Analysing the difficulties of a company and characterising the procedure to be implemented or to be recommended
4. Analysing the appropriateness of choosing a status in a given situation
5. Analysing all or part of a professional engagement
6. Assessing the effectiveness of information and protection of employees in a given situation

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Improve his editorial skills
2. Ensuring relations with customers and suppliers

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Manage purchasing and procurement
2. Drawing up a business proposal
3. Drafting the company’s legal documents
4. Managing orders and complaints

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Using digital tools to manage the customer relationship remotely
2. Mastering the information system linked to customer relations

 

Year 1 – Fundamentals principal of management in a global environment

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Define performance criteria
2. Building performance indicators
3. Characterize leadership styles
4. Astering the different organizational forms
5. Mastering the interest of objectives, risk management and problem anticipation
6. Mastering the fundamentals of management and individual and collective culture

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Managerial and entrepreneurial logic
2. Purpose and CSR
3. The performance of the company
4. Management and decision making in the company
5. Stakeholders, counter-power, and governance model
6. The strategic approach
7. External strategic diagnosis
8. Internal strategic diagnosis
9. Global strategies
10. The strategy of the domains
11. Growth and internationalization of the company
12. Organization: concept and model
13. Elements of the department
14. The different strategies
15. Coordination of means and resources
16. The implementation of a strategic plan
17. Objectives: qualitative, quantitative, temporal
18. The management of risks, hazards and unforeseen events
19. Anticipating problems, alternative solutions
20. The origins of the word culture, definition and variants, functional and structuralist notions
21. National culture versus corporate culture
22. Individual culture versus corporate culture

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Propose development modalities
2. Demonstrate consistency between the purpose and the objectives of the business
3. Identify the place and role of the individual in the organization

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Distinguish the notions of entrepreneurship and leadership
2. Analyse the decision-making process
3. Assess the influence of stakeholders on the decision-making process
4. Identify and justify development modalities
5. Explain the possible strategic choices
6. Analysing the issues
7. Understand the organization of a sales team and its function

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Identifying and publicizing CSR systems
2. Animate the sales team
3. Communicating with a cross-cultural team, anticipating predictable behaviours

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Make a thoughtful decision
2. Set up performance measurement tools
3. Lead the sales team

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. N/A

 

Year 1 – Fundamentals principal of economics concepts

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Deepen its economic and sociological culture
2. Identify the expected effects of globalization
3. Identify the various methods of financing economic activities

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. The role of price and currency
2. The State and the functioning of the markets
3. The international dimension of the exchange
4. The foundations of international exchange
5. The notion of economy
6. The notion of work
7. The exchange between individuals
8. The property
9. The business

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Characterize and analyse the role of financial institutions
2. Understand the different notions of economy, work, the individual, property and enterprise
3. Know the interactions between the concepts of economy, work, the individual, property, and enterprise

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analyse the different functions of the financial market
2. Compare the various methods of financing economic activities

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. N/A

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Highlight the complementarities and interdependence between institutions and the financial market
2. Measure the interactions between the concepts of economy, work, the individual, property, and enterprise

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. N/A

 

Year 1 – Fundamentals principal of communication & marketing digital

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Controlling your digital identity
2. Mastering the fundamentals of internal communication: challenges and objectives
3. Mastering the different components of communication
4. Analyse the global environment of the company
5. Controlling the impact of the company’s external communications

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Personal identity vs. digital identity
2. Declarative identity
3. The acting identity
4. Calculated identity
5. E-reputation: the challenges of controlling digital identity
6. Online privacy: rights and risks
7. The geographical location of the company: the country, the region
8. The market and the competition
9. The product or service (concept, idea, packaging)
10. The distribution networks
11. The target
12. The analysis of the company and strategic diagnosis: SWOT method, recommendations for evolution
13. The fundamentals of internal communication: definitions, issues, objectives…
14. The place of internal communication in the company’s global strategy
15. The means and actors of internal communication
16. Formal and informal communication in the company
17. The business environment (PESTEL method)
18. Analysis of competitive forces (PORTER matrix)
19. Product / service analysis (study of the marketing mix 4/7 P)
20. Managerial analysis (Mc Kinsley’s 7S matrix)

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Understand the personal and professional stakes of e-reputation
2. Understand the global functioning of communication in companies
3. Understand effective and efficient communication techniques for sales promotion

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analyse the company’s formal and non-formal communication
2. Analyse verbal and non-verbal communication
3. Analyse the company’s environment

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Master the rules of use and form to communicate in writing within the company
2. Building an effective sales pitch
3. Control your brand’s digital identity

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Develop an internal communication strategy
2. Mastering the census and data processing
3. Identify the profile and needs of the consumer
4. Ensure competitive intelligence

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Define the digital identity of your brand

 

Year 1 –Fundamentals principal of Human Resource Management

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Mastering the birth of Human Resources
2. Know the origin of the “personal” function in the company
3. Know the different HR functions of the company
4. Mastering the imperative recruitment function in any core business

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Management’s ideas
2. Roles, responsibilities, and qualities of the manager
3. Knowledge of the team: the diversity of men / women and youth / seniors, the disabled and contractual diversity
4. The motivations of each type of human resources
5. Know how to convince and communicate
6. Communication adapted according to the interlocutor
7. The federation of the teams
8. The evolution of the notion of work and origin of HRM
9. The different HR functions in today’s company
10. The recruitment process (from need to integration)
11. Internal and external sources
12. Recruitment regulations (law on discrimination / publication of advertisement)
13. The different types of maintenance and their animations
14. Administrative procedures related to hiring
15. Reception, integration, and follow-up

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Understand the role of management in business and of the manager in the organization
2. Understand the evolution of the notion of work overtime
3. Understand the roles and interactions of the different HR functions in the company

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analyse the HR strategy
2. Analyse candidate profiles
3. Evaluate candidates to make its decision

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Master the drafting of administrative documents related to hiring and follow-up
2. Leading your team
3. Know how to convince and communicate
4. Communication adapted according to the interlocutor
5. The federation of the teams

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Controlling regulations related to recruitment
2. Mastering the different stages of recruitment
3. (co)Conducting a job interview
4. Know the team’s facilitation tools and know how to put them into practice
5. Identify the needs and motivations of a team

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Mastering digital recruitment tools

Year 1 – Professional Development

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Linking cross-functional skills related to the marketing mix and market positioning
2. Ensure a product feasibility study on a potential market
3. Master the customer satisfaction and quality process

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Reflection and choice of an innovative product
2. Determination of product components (concept, range, brand, design, packaging, life cycle)
3. Reflection on the components of price: strategy (skimming, penetration or alignment) and determination (production price, magic price, acceptability price)
4. Elaboration of distribution components: typology (intensive, selective, exclusive, franchised), channels (channels and merchandising) and sales method
5. Proposal of communication components: non-media (sponsoring, public relations, sales promotions, direct marketing) and media (internet, television, radio, press, cinema, …)

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Transactional analysis and NLP for knowledge of the other
2. Understand business strategy issues

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Work optimally by getting to know each other better
2. Confronting real business issues
3. Analyse the needs of the current market according to the expected HR competencies
4. Assess strategic and commercial risks

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Analyse your interlocutor(s) in order to improve communication and collaboration
2. Assertiveness and empathy in a successful approach

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Manage your time
2. Manage your priorities
3. Having a good organization
4. Practice group work techniques
5. Writing objectives
6. Propose solutions in line with the company’s culture

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Evolve in a digitalized professional world in search of innovation
2. Collaborative work and efficiency of digital tools

 

Year 2 – Business Skills

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Know how to manage stocks
2. Master the notions of investment, profitability, forecasting and risk management
3. Master the process of a negotiation
4. Master standard word processing functionalities
5. Master the standard features of the spreadsheet
6. Master standard DTP functionalities

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Dashboards
2. Margin calculations
3. Profitability analysis
4. Acquisition of fixed assets
5. Capital asset monitoring
6. Investments and their profitability
7. Forecasting methods
8. Risk management
9. Reading and interpreting the summary documents
10. Introduction: the different phases of a negotiation and their characteristics
11. Preparation and knowledge of the other party
12. Active listening during exchanges
13. Controlling one’s emotions: emotional intelligence
14. Expression and affirmation according to one’s objectives
15. The desire to collaborate
16. The development of the ability to influence
17. Self-confidence
18. Word processing, spreadsheet and DTP software

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Identify the needs in tangible and intangible assets
2. Identify the characteristics of the buyer

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analyse operations and balance sheet
2. Distinguishing between a fixed asset and a load
3. Evaluate the return on investment

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Master document modeling
2. Creation of newsletter, advertising leaflet
3. Creation and use of the “direct mail” function
4. Format professional animated media
5. Develop active listening during exchanges

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Building a dashboard
2. Build an amortization plan
3. Acquire advanced word processing technical capabilities
4. Acquire advanced spreadsheet technical capabilities

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Mastering the main office automation software

 

Year 2 – Business Accounting

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Know how to analyse and develop a budget
2. Master the management tools
3. Master the commercial indicators
4. Master the different tools

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Analysis of activity and results
2. Margins on variable costs, direct costs and contribution margins
3. Break-even calculation
4. The budget calendar
5. Budgeting of a service and construction of action plans
6. Intermediate management balances
7. Ratios: margins and results, overheads
8. Calculations and analysis of the differences on mage
9. Cash flow from operations
10. Diagnosis
11. Approaches to Management Control
12. Sales and marketing objectives
13. Reporting
14. Sales and marketing performance
15. The action plans

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Accompanying the company in its action plans

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analyse a budget
2. Analyse its activity and results
3. Analysing numbers to increase sales efficiency

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

In this module, the learner does not acquire specific communication skills.

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Building a budget
2. Optimize the management of its service
3. Calculate the break-even point

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

In this module, the learner does not acquire specific digital skills.

 

Year 2 – Cultural & International Business

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Develop your intercultural skills
2. Master the work habits in other countries
3. Master the cultural codes of your company

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Management: reminder of the definition and characteristics
2. The study of the intercultural phenomenon
3. Observable cultural variations: Ethnic, religious, economic, technological, political, aesthetic, and national education systems
4. The fundamental values of the corporate culture: rituals, “heroes”, symbols, etc.

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Understand the impact of cultural differences on individuals within the company
2. Deciphering the cultural codes of his company

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analysing cultural differences to adapt our behaviour
2. Preventing misunderstandings and confusion
3. Advise managers on observation and alert points on a multicultural team

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Adapt your communication to the known cultural specificities
2. To make the employer brand shine

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. To have a reading grid to understand other cultures
2. Boosting the efficiency of a multicultural team
3. Instil the corporate culture in its team and encourage their commitment

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

In this module, the learner does not acquire specific digital skills.

 

Year 2 –Marketing & Communication with Digital Technology

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Define a digital communication strategy
2. Define a digital marketing strategy
3. Know how to extend its visibility via the various social networks
4. Master the definition and use of the most important KPIs according to the type of campaign
5. Master the fundamentals of coding

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Analysis of competition, trends and consumer typology
2. The definition of the webmarketing, its integration and its adequacy to the global/classical marketing strategy
3. The implementation of online or offline communication actions around the website
4. The referencing strategy of the site and the positioning of the latter in search engines via keywords related to the strategy implemented
5. Definition of the digital communication strategy
6. Manage the digital editorial strategy
7. Budget, planning and performance monitoring of the digital communication actions carried out
8. Meet with partners for the creation of one-off events
9. Definition of the SMO
10. Discovering the characteristics of each social media
11. Using Ads tools to develop a brand
12. Introduction to programming by creating web content via HTML and CSS programming
13. Use of different tags to set up different titles and paragraphs in the realization of a web page
14. Insertion of content for the realization of websites via CSS programming
15. Creation of different sites or personal projects using the classic HTML and CSS programming tools with a first step on the reading of JAVASCRIPT

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Know all the key factors of a good social media campaign
2. Know the tools of digital marketing
3. Understand the stakes of your company’s presence on the web

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Adapt an appropriate response to the needs of the consumer
2. Analyse competition, trends, and consumer typology
3. To develop a language and a technical vocabulary sufficient to be a force of proposal towards the different actors of the web world
4. Measuring the performance of its digital communications actions
5. Propose solutions in the field of digital communication
6. Ensure a clear and homogeneous editorial line between the different communication networks
7. Broadcasting an advertising campaign on social networks to develop its brand
8. Manage external relations with digital partners

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Ensure a clear and homogeneous editorial line between the different communication networks
2. Broadcasting an advertising campaign on social networks to develop its brand
3. Manage external relations with digital partners

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Building the marketing and sales strategy of the company on the Internet
2. Manage a budget and a schedule
3. Set up affiliation and partnership programs

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Identify and qualifying consumer demands on the internet
2. Build a referencing strategy for your website
3. Know and master the basics of web development by learning the basic languages: HTML 5 and CSS
4. Optimise the use of new technologies and new media

 

Year 2 – Entrepreneurship

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Know the origins of entrepreneurship
2. Mastering the tools of fundraising
3. To master the managerial, commercial and management specificities of Start-ups

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Definition of entrepreneurship
2. Entrepreneurship from the industrial era to the present day
3. The emergence of start-ups at the global, European, and national levels
4. The managerial and commercial specificities and the management of start-ups
5. The different forms of financing
6. The start-up cultures
7. The analysis of today’s rising start-ups

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Apprehend the world of the start-up and its origins
2. Identify the roles and responsibilities of the team manager
3. Identifying markets with potential for innovation

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analyse markets and identify opportunities
2. Anticipate and deal with delicate situations between teams

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Adopt the right communication strategy with financial decision-makers
2. Leading a team daily

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Developing a business idea
2. Manage conflicts

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Build your brand identity on the internet

 

Year 2 – Professional Development

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Reinforce the technical skills acquired in Marketing – Communication
2. Correlate strategic choices with expected results
3. Mastering the origins and vocabulary around personal branding
4. Mastering the effects of e-reputation

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Deciphering a company’s market
2. Perform a product/service analysis
3. Choose the right communication plan according to the market/sector and customer target
4. Analyze a current market
5. Analyze the characteristics of a product
6. Wages and social policy
7. Product and partnership decisions
8. Monitoring dashboards

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Apprehend different managerial actions and marketing decisions around the same objective
2. Understand a specific work context

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Developing an analysis and being able to justify it
2. Self-analyze and critically reflect on the results obtained
3. Establish a personal diagnosis using the 4Ps method (personal, professional, private, public)
4. Determine a business problem and propose an action plan

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Master the graphic charter according to the product/service, the market/sector or the target audience/customer
2. Create virtual, real or simulated tools

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Reinforce their ability to work in groups
2. Building a specification
3. Putting a price tag on your action plan
4. Manage your time and priorities
5. Developing assertiveness

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Collaborative work and the efficiency of digital tools

 

Year 3 – Strategic Management

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Master the notions of profit center and global strategy
2. Mastering cultural differences in the company
3. Master the different steps and constraints of preparation and facilitation of a meeting
4. Mastering the tools for facilitating a meeting
5. Master the legal framework on discrimination

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. The company’s overall strategy
2. Introduction to geopolitics
3. Reminder of the observable variations of diversity: ethnic, religious, economic, technological, political, aesthetic criteria and the national education system
4. Reminder of the respect of the legal framework on discrimination in the observation of intercultural variables
5. The analysis of divisive factors: multiculturalism, plurilingualism, etc.
6. Reminder of the basic notions of meeting facilitation
7. The different types of meetings
8. Preparation of the meeting
9. The course of the meeting
10. The specificities of remote meeting

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Accompanying the leader in organizing, retaining and solving problems
2. Accompanying change within the company
3. Identify the factors of division within a team
4. To identify the sources of motivation of the individuals in the service

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. To take into account the individuality of the men for the animation of a team
2. Analyze the factors of division within a team and propose solutions
3. Propose a management of interculturality in the service of development and sustainability

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Mastering the codes of interpersonal communication
2. Adapt your communication to your interlocutor

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Facilitating a meeting
2. Translating strategic orientations into operational objectives
3. Coordinate resources
4. Define the objectives

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Mastering remote meeting tools

 

Year 3 – Marketing and Communication in a Global Environment

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Mastering multi-channel media and integrating the web and social media in a process of
2. Master external audit and market segmentation in order to be able to propose strategic choices

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. From marketing strategy to operational marketing action plan
2. The definition of an operational marketing strategy
3. The multi-channel operational marketing plan
4. The web and social media in the operational marketing plan
5. The marketing-sales synergy
6. Product orientation to the customer experience
7. The external audit
8. Market segmentation
9. From audit to strategic choices
10. The adequacy of the communication strategy in coherence with the general strategy of the company
11. The definition of objectives

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Know the roles and missions of strategic marketing, the limits of product orientation and the value of the strategic customer approach
2. Understanding the positioning process

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Plan budgets and understand the expected results
2. Reinforce reflection while taking action into account
3. Monitor and measure results
4. Analyze past and present communication

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Implement communication consistent with the overall strategy

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Building a communication plan
2. Building a marketing strategy
3. Building an attractive print and web message
4. Develop market positioning as a source of value

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. To have the necessary knowledge to understand digital and its impact on organizations

 

Year 3 – Business Development

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Master the legal rules governing commercial activity on the Internet
2. Master the knowledge of the sales function, the sales strategy and the implementation of sales objectives
3. Master the project management approach applied to a commercial action plan
4. Mastering the difference between traditional and large account negotiation

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. The domain name and associated trademarks: rights, monitoring, etc.
2. Intellectual property and creation: rights, risks, the scope of the sale
3. Editorial content: liability regimes, legal notices, third party rights
4. The conditions of sale on the Internet, elements of law related to: ordering process, pricing policies, promotional offers, right of withdrawal, abusive clauses
5. File management: CNIL rules and formalities, the obligations of the person in charge, confidentiality, etc.
6. Payment: contracts with service providers, sensitive data, etc.
7. Contracts for the provision of services: clauses, risks, etc.
8. A reminder of the fundamentals of the sales function, sales strategy and sales objectives
9. The performance indicators to be set up to monitor commercial activity
10. Ask yourself before you act
11. The business action plan as an internal company document
12. The planning of commercial actions
13. Concrete examples of business action plans
14. The setting of objectives
15. Budget forecasting
16. Analysis of the results
17. The specificities of a major account
18. The interlocutors
19. Preparing for negotiations
20. Buyers’ pitfalls to foil
21. Face-to-face negotiation
22. The development plan for key accounts

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. To know the legal authorities that govern commercial activity on the Internet and the sources of relevant information
2. Understand the overall approach of a sales action plan

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. To advise and accompany the manager in the formalities and the prevention of risks
2. Analyze performance results
3. Propose a plan of action in front of the right negotiation partners
4. Follow the action of its negotiation

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Prepare a negotiation in an autonomous way
2. Develop the relational capital of the key account
3. Consolidate the business relationship

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Carry out a business intelligence
2. Define and manage business objectives
3. Plan the actions
4. Manage a project and a budget
5. Implement a strategic sales plan

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Master the technical tools of e-commerce

 

Year 3 – Human Resources in a Global Environment

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Master the fundamentals of human resources management
2. Master the fundamentals of labour regulations
3. Define a skills development policy in response to current and future challenges
4. Master the tools for conflict resolution

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. The fundamentals of recruitment
2. Recruitment 2.0
3. The fundamentals of labor law in an international environment
4. Collaboration between the local manager and the HR department
5. Training evaluation
6. The dashboards of a department HR department
7. The definition of a conflict
8. The differentiation between a problem, a tension, a crisis and a conflict
9. Effective behaviour to get out of conflicts
10. Responsibilities in the face of conflict

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Understanding the cultural environments of our scope of action
2. Understanding the notion of skill obsolescence
3. Know the HR functions related to coaching
4. Know the tools and methods of a department’s HR department
5. Understanding the notion of conflict in the professional context
6. To know the behavioral solutions to adopt when faced with conflict situations
7. Understand the specificities of labor law in an international environment

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Propose methods of resolution
2. Analyze the stakes of his company
3. Measuring the results of its actions
4. Advising the manager in his social initiatives with employees

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Adapting one’s behavior to foreseeable cultural differences
2. Communicate at a distance
3. Promote your employer brand on social networks

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Dealing with conflict
2. Resolve a conflict
3. Manage the recruitment process
4. Translating HR policy into operational objectives

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. To master the digital tools to manage your team remotely
2. Set up a strategy for hunting talent on the Internet
3. Master the digital tools of recruitment

 

Year 3 – Business Accounting – Advanced

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Mastering the economic environment of your company
2. Mastering audit and management control tools
3. Master the basics of business management
4. To master the tools of management piloting
5. Master the techniques of cost calculation

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Audit and management control
2. Financial management
3. The tools of piloting
4. Applied computer tools
5. The company in its economic environment
6. Introduction to Macroeconomics
7. The constraints of the company
8. The main current financial documents and their role
9. The financial performance of the company
10. Budget monitoring

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Know the principle of auditing and management control
2. Understand the challenges of corporate financial management
3. Know common financial terms
4. Coordinate the establishment of the budget of his unit
5. Identify useful indicators

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Analyze the financial performance of the company
2. Increase the profitability of the activities
3. Analyze the causes of budget variances

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Writing summary documents
2. Communicate internally on results and performance

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Implement the principles of auditing and management control
2. Building a business plan
3. Costing activities
4. Build the budget of his unit

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Mastering computer tools
2. To master the software of management control

 

Year 3 – Professional Development

 

Learning Outcomes

 

Competences: – at the end of the module/unit the learner will have acquired the responsibility and autonomy to:

 

1. Linking cross-functional skills related to the marketing mix
2. Identify its professional activities and missions to establish its competencies

 

Knowledge – at the end of the module/unit the learner will have been exposed to the following:

 

1. Reflection and definition of the creation project in a group setting
2. Determination of the group leader, elaboration of the task list, scheduling of actions
3. Feasibility study in relation to the market
4. Choice of company and employee status
5. Study of the communication campaign
6. Establishment of management tables

 

Skills – at the end of the module/unit the learner will have acquired the following skills:

 

Applying knowledge and understanding
The learner will be able to:

 

1. Apprehend all the fundamentals of marketing and financial and legal management of companies
2. Ensure a market feasibility study and a product/service study
3. Present a company’s marketing strategy in its competitive context

 

Judgment Skills and Critical Abilities
This section has been made sufficiently open to accommodate both vocational and academic orientations. Applicants can refer to Judgement Skills, or Critical Abilities (critical skills, dispositions, values and actions), or both.

 

The learner will be able to:

 

1. Choosing the status of his company and its employees
2. Analyze a real professional context

 

Module-Specific Communication Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Writing of professional materials
2. Present your project orally
3. Conducting interviews with professionals to discover their job, their career path, etc.

 

Module-Specific Learner Skills
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Practice group work techniques
2. Building management charts

 

Module-Specific Digital Skills and Competences
(Over and above those mentioned in Section B)

 

The learner will be able to:

 

1. Collaborative work and the efficiency of digital tools