Duration
Full-time 3 months AND/OR Part-time 6 months
Mode
Face-to-face
Next start date
The International Marketing module provides students with an in-depth understanding of the global marketplace, international marketing strategies and their applications. The module explores the complexities of global marketing and aims to develop students’ skills in creating and executing effective marketing plans in diverse international markets. The module will cover topics such as global market research, cultural differences in consumer behaviour, global branding and pricing and market entry strategies. Students will be provided with the tools to become adaptable, culturally sensitive and masters of global marketing trends and techniques.
Full-time 3 months AND/OR Part-time 6 months
Face-to-face
23, Vincenzo Dimech Street, Floriana, Malta
English language
When it comes to assessment methods, we have included quite a variety that will allow learners with different learning styles and abilities to complete the programme successfully. Students will also have to prepare individual, and team reports and presentations, apart from written and multiple-choice examinations. In addition, they will have to prepare a thesis, and submit assignments.
Level 7
Malta Further & Higher Education Authority
8 Credits
Higher Education Programme
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